BizzSpot, a Florida-based company which provides internet advertising, customer review services, and an online presence to local businesses across the country, has unveiled upgraded profile pages for their customers. Faster load times, integrated sections for photos and video, and an interactive customer review section are just a few of the enhancements now appearing on BizzSpot’s profile pages.
BizzSpot’s new profile pages display a better overall visual appearance as well as improved organization. The new sections for photos and video are especially exciting. Separate photo and video tabs allow businesses to build online media portfolios, which can be updated and maintained at their convenience through an individual login to their profile page. The photo section automatically creates a slideshow from the uploaded images. Pictures of job sites and completed work, video testimonials, and virtual office tours are just a few of the possibilities made available through these sections. The profile pages now also include a customer login where all of these features can be managed from a dashboard.
The enhanced profile pages also feature an integrated customer review system. Clients can leave verified reviews either through a phone call, which is then transcribed, or by going online. BizzSpot’s unique system differentiates between actual customers whose reviews are given a verified stamp of approval, and other reviewers of the business who do not receive this stamp. Additionally, the business owner is able to respond to low review scores directly on their profile, improving customer service and lending further authenticity to the review system. The BizzSpot review policy explains the strict guidelines.
Visitors to a business’s BizzSpot profile will find multiple ways to save the business information or share it with their friends. BizzSpot’s Facebook application allows reviews to be displayed on the reviewer’s wall, instantly making it possible for all of their friends to know the great job that business owner is doing. An API also allows all reviews to be posted in the BizzSpot Twitter stream, helping drive traffic to that page.
In late 2009 Google began discussing a project called “Caffeine,” an update to the algorithms it uses to index and rank WebPages. Along with a host of other improvements and changes, Google now plans to begin using page load time as a ranking factor for its search results. “If you have two sites that are equally relevant (same backlinks…everything else is the same), you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites,” says Matt Cutts, a Google representative. Page load time is already one of the factors used to determine quality scores (and thus, to a certain extent, cost) within Google AdWords.
The profile pages now available to BizzSpot’s customers combine an array of features that are both user friendly and SEO friendly. A full featured review system, social media integration, and multiple enhancements to the site architecture make BizzSpot’s enhanced profiles an aesthetically pleasing and ultimately powerful marketing tool for local businesses.