I’m sure that I’m not alone among PPC managers when I say that one of my favorite aspects of my job is looking at search query reports. Why? Well, there are the practical, data-driven reasons, like the fact that that search queries are an invaluable source of account data and help craft specific, highly-targeted campaigns by informing our targeted keywords and negative keywords. However, beyond the undeniable account benefits one can reap from mining search queries, I’m fascinated by the psychology of search; I like thinking about why people are searching, how search terms differ when people search for different products and why that happens.
We strive to keep the traffic in all of our accounts as relevant and on-topic as possible. Inevitably though, no matter how diligent we are, a few searches will come through that make me take a step back and think, “Wait…what?” Without question, my favorite queries are the ones where I find myself wondering what on Earth that searcher was trying to accomplish, or why they clicked on our ad, even as I’m updating our keyword lists to prevent future irrelevant occurrences.
10) “schwinn jogging stroller brake replacement” (auto brakes ad group)
- Takeaway lesson here: no matter how many non-automotive brake-bearing devices I add to the mechanic’s negative keyword list, there will always be a few I would never, ever have thought of.
9) “new orleans riot” (car mechanic ad group)
- Hmm, why did you click on an ad for a mechanic again?
8 ) “acura son”
- “Looking for an Acura? I feel bad for you, son. I got 99 problems but my car ain’t one.”
7) “duct cleaning in west phi lambda”
- This is either a Google Instant suggestion gone wrong or the biggest fraternity/sorority house in existence.
6) “buy commercial air duct robot”
- I love my job because it is guaranteed that I’ll learn something new every day. Some days, I learn that things like air duct robots exist.
5) “cindy crawford curtain rods”
- I had to Google this one to figure it out, and I was relieved to learn that apparently Cindy Crawford has her own line of home decor items. Whew.
4) “toilets of the world”
3) “tune up wallpapers”
2) “revenge on general contractors”
1) “interactive mattress”
Thank you to PPC Hero for the inspiration and the regular laughs! Fellow account managers – what are some of your personal favorite wacky queries?