Query What?! – Automotive Edition

March 12th, 2012 No comments

Anyone who’s managed a PPC account can probably tell you that the ways people search for things are almost as unique as the searchers themselves. Add to that the constant innovations on the part of search engines – such as Google Instant – and the resulting search queries are frequently humorous and sometimes just downright weird. Here are some of my recent favorites in our most recent edition of “Query What?!” Check out PPC Hero‘s “What the Query?” series for more interesting searches.

10) automotive pain shop (I think we can all relate to this sometimes…)

9) tire shop car auto repair beer neon light sign (Harness the power of 3 separate searches in one!)

8 ) magnets for removing dents from tubas (Highly specialized magnets, those are.)

7) auto service static cling (Does adding Downy to your car wash help with that?)

6) where is mixed paint (That’s an excellent question. Sorry that clicking on my client’s ad probably didn’t get you an answer!)

5) paintless debt repair

4) golf ball dent removal (Is it still a golf ball when you’re done?)

3) car restoration can take years (Really?)

2) hail damage repair in the world (As opposed to the galaxy?)

1) would a body shop spray a guitar (A worthy question.)

Categories: PPC Marketing Tags:

Welcoming the New Year (And a New Partner!)

January 9th, 2012 No comments

It’s the start of a new year and here at BizzSpot we’re hitting the ground running.

We’d like to extend a welcome to our newest partner branch of the Better Business Bureau, the BBB serving Western Michigan. I’m a little extra excited about this one personally because it’s so close to the region I grew up in. The Great Lakes area will always be home to me, and I’m looking forward to working with the business owners of Grand Rapids, Kalamazoo, Traverse City, and all the other cities served by the Western Michigan BBB.

- Melissa

Categories: BizzSpot News Tags:

WYNCO BBB Featured Listing Program Launches!

September 6th, 2011 No comments

BizzSpot is excited to announce the upcoming launch of our BBB Featured Listing program with the BBB serving Wyoming and Northern Colorado.

BizzSpot partnered with the Wyoming and Northern Colorado BBB earlier this year, and we successfully launched our Google First Page Placement program at the end of April. Since that time, we’ve been helping local businesses expand their presences online and grow their customer bases. This month, we’re excited to announce an additional program to further these goals: the BBB Featured Listing program.

For the first time ever, businesses can be promoted on the BBB’s website and advertise on the first page of Google using the BBB.org website address. Participating businesses sponsor their category on the Bureau’s website. They are placed on a Featured Listing page for their business category on the BBB’s website and have the opportunity to add their company logo, products and services, and a brief business description to their listing.

This Featured Listing page is promoted directly on the BBB’s website. When customers visit the BBB’s site to look for a particular type of business, the first companies offered will be the Featured Listings sponsors. Customers will be able to get information and quotes from multiple businesses at once.

We then take this Featured Listings page and advertise it on the first page of Google for competitive keywords relevant to the business category. For the first time in history, the BBB is leveraging the trust and authority of its URL on behalf of its Accredited Businesses.

Working with the BBB of Wyoming and Northern Colorado and its Accredited Businesses has been a rewarding experience over the last few months. We look forward to expanding our partnership and product offerings to benefit Wyoming and Northern Colorado businesses of every size and category.

Categories: BizzSpot News Tags:

Google Keeps The Changes Coming

July 22nd, 2011 No comments

If you’ve recently noticed some odd behavior on your Google Places page – missing owner descriptions, photos appearing and disappearing, missing review snippets, and a great big sign in button – don’t worry! You’re not alone, and it should all settle down soon. Google has been testing a new layout for their Places pages, and it seems those changes are now rolling out.

According to Google, many of their changes were driven by their desire to make the user experience “more focused, elastic, and effortless.” Reviews are all grouped together in one area of the page, making them easier to find and sort through. A large “Write a review” button has been added near the top of the page to encourage Google users to write more reviews.

Review snippets from sources other than Google have been removed, but they are continuing to provide links to sites such as Yelp, UrbanSpoon, and TripAdvisor so that users can get a “comprehensive view of locations.”

I imagine we can expect a bit more turbulence as these updates fully roll out and more changes in the not-too-distant future, based on Google’s statement about their vision for the future of local search:

  • Bringing you more personalized results when you search for local places — because we understand that information from the people you know is most meaningful;
  • Integrating some of the great information that’s been buried on Place pages into your web search experience across all Google platforms;
  • Giving you more ways to rate, discover and share places you love faster and easier than ever, wherever you are, and on whichever device you choose.

You can find the full, official Google blog post about this update here.

Based on Google’s statements, and their not-afraid-to-fail approach to product launches and updates, what do you think we’ll see changing in the near future?

Categories: Customer Reviews, Local Search Tags:

Introducing… “Query What?!”

June 10th, 2011 No comments

I’m sure that I’m not alone among PPC managers when I say that one of my favorite aspects of my job is looking at search query reports. Why? Well, there are the practical, data-driven reasons, like the fact that that search queries are an invaluable source of account data and help craft specific, highly-targeted campaigns by informing our targeted keywords and negative keywords. However, beyond the undeniable account benefits one can reap from mining search queries, I’m fascinated by the psychology of search; I like thinking about why people are searching, how search terms differ when people search for different products and why that happens.

We strive to keep the traffic in all of our accounts as relevant and on-topic as possible. Inevitably though, no matter how diligent we are, a few searches will come through that make me take a step back and think, “Wait…what?” Without question, my favorite queries are the ones where I find myself wondering what on Earth that searcher was trying to accomplish, or why they clicked on our ad, even as I’m updating our keyword lists to prevent future irrelevant occurrences.

Thus, inspired by PPC Hero‘s “What The Query?” series of blogs, I’d like to present the first installment of BizzSpot’s “Query What?!”

10) “schwinn jogging stroller brake replacement” (auto brakes ad group)

  • Takeaway lesson here: no matter how many non-automotive brake-bearing devices I add to the mechanic’s negative keyword list, there will always be a few I would never, ever have thought of.

9) “new orleans riot” (car mechanic ad group)

  • Hmm, why did you click on an ad for a mechanic again?

8 ) “acura son”

  • “Looking for an Acura? I feel bad for you, son. I got 99 problems but my car ain’t one.”

7) “duct cleaning in west phi lambda”

  • This is either a Google Instant suggestion gone wrong or the biggest fraternity/sorority house in existence.

6) “buy commercial air duct robot”

  • I love my job because it is guaranteed that I’ll learn something new every day. Some days, I learn that things like air duct robots exist.

5) “cindy crawford curtain rods”

  • I had to Google this one to figure it out, and I was relieved to learn that apparently Cindy Crawford has her own line of home decor items. Whew.

4) “toilets of the world”

3) “tune up wallpapers”

2) “revenge on general contractors”

1) “interactive mattress”

 

Thank you to PPC Hero for the inspiration and the regular laughs! Fellow account managers – what are some of your personal favorite wacky queries?

Categories: Google AdWords, PPC Marketing Tags:

Negative Customer Reviews Don’t Have to Hurt

May 16th, 2011 No comments

Customer reviews are a key factor in capturing business online; in fact, they’re rated as the number one feature of a website by internet shoppers. But what happens when someone leaves your business a negative review? The reflexive response to a negative comment may be to go on the attack or try to delete or hide the review. Take a deep breath and resist that urge! Negative reviews aren’t necessarily a bad thing; they may actually help you in several ways.

To begin, the average rating for all things online is 4.3 stars out of 5, so the majority of your reviews should already be in your favor. Beside that, consider what a listing would look like if it was filled with nothing but positive five-star reviews. Would you trust it? To potential customers, it can look highly suspicious. No person or business is perfect, and shoppers know that. They’re trying to put together the most complete picture of your business – and your competitors – before they make a choice. A variety of truthful, honest reviews helps them do just that and appears much more credible.

Negative reviews also provide a chance to display your customer service skills. Take the opportunity to set yourself apart from large companies who lack a personal touch in their communications. Respond with a cool head and in a timely fashion. Making things right for dissatisfied customers and handling criticism with a professional attitude can often win you the most vocal supporters your business could want.

The desire to defend your business when faced with a negative review is normal, but try not to let those feelings color how you react and reply. Critical feedback is an ongoing reality for any company, and changing how your business interprets and responds to negative reviews can make them work for you on multiple fronts.

Categories: Customer Reviews, Local Search Tags:

Welcome, BBB of Wyoming & Northern Colorado!

April 25th, 2011 No comments

At BizzSpot, some of the most rewarding work we do is on behalf of our partner branches of the Better Business Bureau. As their internet marketing partner, we assist their members in targeting their online presence to their local markets. We specialize in particular in locally targeted PPC advertising.

We have relationships with bureaus all over the country, coast to coast. We help roofers in Florida and landscapers in Ventura, California. We work with Mississippi party rental services and a tour company in Savannah. This month, we at BizzSpot are proud to announce our newest BBB partnership with the Better Business Bureau serving Wyoming and Northern Colorado. We’re looking forward to learning about the business landscape in the area and working with the Bureau to help increase the amount of exposure and business their accredited members receive.

Categories: BizzSpot News Tags:

Getting The Most Out of Your Local Business Listing

April 15th, 2011 No comments

97% of consumers use online media when investigating local products or services.

97%! You want your company to be in front of those interested local eyeballs.

So your business has a website, which is good, and you’re listed in a number of business directories across the web, which is even better. If you read our previous blog entry – and maybe even if you haven’t – you’ve claimed your Google Places listing and the equivalent on other major search players. That’s GREAT. (According to Google, only 8% of their listings have been claimed.)

But…now what do you do? How do you get the best results out of this Places listing that could reach a plethora of potential customers?

One way to find out would be to read our article about just that, “Local Business Search – Improving the Mileage of Your Map Listing.” While it’s written with Google Places in mind, the nuts and bolts apply to any directory listings you may be maintaining for your business.

Some key takeaways:

  • Take the time to make sure your business name, address, and phone number are consistent across all listings. This isn’t only good for your customers, it’s good for your listing – the more places all confirm your key business information, the more legitimate Google/Yahoo/Bing perceive your listing to be.
  • There is no such thing as too much information. Those fields are provided for a reason; fill them all out to the very best of your ability. Use your listing to answer as many of the questions a customer might ask as you can.
  • Take the time to upload some photos that are representative of the work you do. Humans are very visual creatures. It’s said that seeing is believing, so use your photos to emphasize what your listing is saying to searchers.
  • Bring your word of mouth marketing online – encourage your current customers to leave a review for your business. Happy customers are the best advertising any company could ask for.

There’s no way to guarantee top map ranking, but the tips above should lead you down the path toward better placement. More importantly, however, they’ll result in happier, more well-informed searchers-turned-customers, which is one goal that your business and the search engines certainly have in common.

Categories: Local Search Tags:

Claim Your Google Places Listing – How & Why

March 19th, 2011 No comments

You’re a business owner. You’ve heard about Google Places, and after some digging around online, you discover that your business already has a listing! What is it? How did it get there? Most importantly – how exactly do you make it your own?

Read my full article on EzineArticles.com – Claim Your Google Places Listing – How to Verify and Why You Should – to get answers to all of those questions and some actionable information that will hopefully make navigating the verification process a little easier.

Have questions? Run into trouble verifying? Drop us a comment below and we’ll be glad to help if we can!
Categories: Local Search Tags:

How Google Ranks Local Results

December 3rd, 2010 No comments

Google’s made a lot of changes to their search results pages recently, many of them focused on local search. That makes sense, since according to Google at least 20% of searches are locally focused, and that number is only growing.

If you’ve been wondering what factors Google uses when putting these local results pages together, and how some of their newer product offerings, like Hotpot and Tags, influence the rankings, here’s a video that may shed some light on that topic. Google put out this video today to explain a little bit about how their local search ranking works.

Categories: Local Search Tags: